This procedure can be done on either puppy or adult ears.
Most owners of "show prospects" use this massage technique as a precautionary measure to encourage the natural
ear to remain in the correct position. I also encourage "pet" owners to try it, as the correct fold is very attractive.
Massaging can be done as a form of petting when the dog is relaxed.
A dog with the correct weight and texture
of ear will usually have correct ears as an adult, but if a dog has a smaller ear with strong cartiledge I have found that the ears will persist in "flying"
and no amount of taping or massage will correct this permanently, but can be done as a temporary measure. Luckily this small ear is not seen as much today, but
if you are worried about a pup's ears the massage technique is very useful one to know.